Kleppner's Advertising Procedure /
Includes bibliographical references (p. 789-799) and index
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall/Pearson,
c201
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| Subjects: |
| _version_ | 1826469824200441856 |
|---|---|
| author | Lane, W. Ronald, 1940-, author 404132 King, Karen Whitehill, author 635559 Reichert, Tom, author 405020 |
| author_facet | Lane, W. Ronald, 1940-, author 404132 King, Karen Whitehill, author 635559 Reichert, Tom, author 405020 |
| author_sort | Lane, W. Ronald, 1940-, author 404132 |
| collection | OCEAN |
| description | Includes bibliographical references (p. 789-799) and index |
| first_indexed | 2024-03-05T16:39:03Z |
| format | text |
| id | KOHA-OAI-TEST:591116 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:39:03Z |
| publishDate | c201 |
| publisher | Upper Saddle River, N.J. : Prentice Hall/Pearson, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5911162021-12-21T01:29:58ZKleppner's Advertising Procedure / Lane, W. Ronald, 1940-, author 404132 King, Karen Whitehill, author 635559 Reichert, Tom, author 405020 textUpper Saddle River, N.J. : Prentice Hall/Pearson,c2011engIncludes bibliographical references (p. 789-799) and indexBackground of today's advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertiser's marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.MOHAIMINAH KHAYON;AdvertisingURN:ISBN:9780132465519URN:ISBN:0132465515 |
| spellingShingle | Advertising Lane, W. Ronald, 1940-, author 404132 King, Karen Whitehill, author 635559 Reichert, Tom, author 405020 Kleppner's Advertising Procedure / |
| title | Kleppner's Advertising Procedure / |
| title_full | Kleppner's Advertising Procedure / |
| title_fullStr | Kleppner's Advertising Procedure / |
| title_full_unstemmed | Kleppner's Advertising Procedure / |
| title_short | Kleppner's Advertising Procedure / |
| title_sort | kleppner s advertising procedure |
| topic | Advertising |
| work_keys_str_mv | AT lanewronald1940author404132 kleppnersadvertisingprocedure AT kingkarenwhitehillauthor635559 kleppnersadvertisingprocedure AT reicherttomauthor405020 kleppnersadvertisingprocedure |