Instructor's Manual to accompany : Introduction to Advertising and Promotions An Integrated Marketing Communications Perspective /
Chapter 1 An Introduction to Integrated Marketing Communications -- Chapter 2 The Role of Advertising and Promotion in the Marketing Process -- Chapter 3 Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations -- Chapter 4 Perspectives on Con...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
New York : Irwin McGraw-Hill,
1998
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| Subjects: |