Test Bank to accompany : Business Marketing Connecting Strategies, Relationships, and Learning /
Question and answer with refer pages.
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Boston : Irwin McGraw-Hill,
1999
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| Subjects: |
| _version_ | 1826469833261187072 |
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| author | Dwyer, F. Robert, author 439848 Tanner, John F., author 211854 Pritchett, Betty, author 635308 |
| author_facet | Dwyer, F. Robert, author 439848 Tanner, John F., author 211854 Pritchett, Betty, author 635308 |
| author_sort | Dwyer, F. Robert, author 439848 |
| collection | OCEAN |
| description | Question and answer with refer pages. |
| first_indexed | 2024-03-05T16:39:11Z |
| format | text |
| id | KOHA-OAI-TEST:591162 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:39:11Z |
| publishDate | 1999 |
| publisher | Boston : Irwin McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5911622024-02-06T07:43:57ZTest Bank to accompany : Business Marketing Connecting Strategies, Relationships, and Learning / Dwyer, F. Robert, author 439848 Tanner, John F., author 211854 Pritchett, Betty, author 635308 textBoston : Irwin McGraw-Hill,1999©1999engQuestion and answer with refer pages.Chapter 1: Introduction to Business Marketing -- Chapter 2: The Character of Business Marketing -- Chapter 3: Purchasing and Materials Management -- Chapter 4: Organizational Buyer Behavior -- Chapter 5: Market Opportunities Current and Potential Customers -- Chapter 6: Marketing Strategy -- Chapter 7: Weaving Marketing Into the Fabric of the Firm -- Chapter 8: Developing and Managing Products -- Chapter 9: Business Marketing Channels: Partnerships For Customer Service -- Chapter 10: Integrating Marketing Communications -- Chapter 11: Communicating With the Market: Advertising, Public Relations, and Trade Shows -- Chapter 12: IMC -- Chapter 13: Sales and Sales Management -- Chapter 14: Pricing and Negotiating For Value Chapter 15: Evaluating Marketing Efforts -- Chapter 16: Customer Retention and Maximization -- Chapter 17: The Future of Business Marketing.Question and answer with refer pages.Mohaiminah Khayon;PSZ_JBMarketingBusinessURN:ISBN:0256221634URN:ISBN:9780256221633 |
| spellingShingle | Marketing Business Dwyer, F. Robert, author 439848 Tanner, John F., author 211854 Pritchett, Betty, author 635308 Test Bank to accompany : Business Marketing Connecting Strategies, Relationships, and Learning / |
| title | Test Bank to accompany : Business Marketing Connecting Strategies, Relationships, and Learning / |
| title_full | Test Bank to accompany : Business Marketing Connecting Strategies, Relationships, and Learning / |
| title_fullStr | Test Bank to accompany : Business Marketing Connecting Strategies, Relationships, and Learning / |
| title_full_unstemmed | Test Bank to accompany : Business Marketing Connecting Strategies, Relationships, and Learning / |
| title_short | Test Bank to accompany : Business Marketing Connecting Strategies, Relationships, and Learning / |
| title_sort | test bank to accompany business marketing connecting strategies relationships and learning |
| topic | Marketing Business |
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