STRATEGIC MARKETING : Instructor's Manual /

Introduction -- Course Planning Suggestions -- Answers to end-of-Chapter Questions -- Internet Application Guidelines -- Multiple Choice Test Bank -- Instructor's Notes for Cases -- Transparency Masters.

Dades bibliogràfiques
Autor principal:	Cravens, David W., author 173204
Format:	text
Idioma:	eng
Publicat:	Boston, MA : Irwin McGraw-Hill, 2000
Matèries:	Marketing

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