MARKETING An Introduction : TEST ITEM FILE /

Question and answer with refer pages.

Bibliographic Details
Main Authors: Armstrong, Gary (Gary M.) author 301840, Kotler, Philip, author 301835, Brooks, John R., author 272001
Format: text
Language:eng
Published: Upper Saddle River, N.J. : Prentice Hall, 2000
Subjects:
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author Armstrong, Gary (Gary M.) author 301840
Kotler, Philip, author 301835
Brooks, John R., author 272001
author_facet Armstrong, Gary (Gary M.) author 301840
Kotler, Philip, author 301835
Brooks, John R., author 272001
author_sort Armstrong, Gary (Gary M.) author 301840
collection OCEAN
description Question and answer with refer pages.
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-04-09T03:41:23Z
publishDate 2000
publisher Upper Saddle River, N.J. : Prentice Hall,
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spelling KOHA-OAI-TEST:5911742024-03-14T06:04:40ZMARKETING An Introduction : TEST ITEM FILE / Armstrong, Gary (Gary M.) author 301840 Kotler, Philip, author 301835 Brooks, John R., author 272001 textUpper Saddle River, N.J. : Prentice Hall,2000©2000engQuestion and answer with refer pages.Chapter 1: Marketing in a Changing World: Creating Customer Value and Satisfaction -- Chapter 2: Strategic Planning and the Marketing Process -- Chapter 3: The Global Marketing Environment -- Chapter 4: Marketing Research and Information Systems -- Chapter 5: Consumer and Business Buyer Behavior -- Chapter 6: Market Segmentation, Targeting, and Positioning for Competitive Advantage -- Chapter 7: Product and Service Strategies -- Chapter 8: New-Product Development and Product Life-Cycle Strategies -- Chapter 9: Pricing Considerations and Strategies -- Chapter 10: Distribution Channels and Logistics Management -- Chapter 11: Retailing and Wholesaling -- Chapter 12: Integrated Marketing Communication: Advertising and Public Relations -- Chapter 13: Integrated Marketing Communication: Personal Selling and Sales Promotion -- Chapter 14: Direct and Online Marketing -- Chapter 15: The Global Marketplace -- Chapter 16: Marketing and Society: Social Responsibility and Marketing Ethics.Question and answer with refer pages.Mohaiminah Khayon;PSZ_JBMarketingURN:ISBN:9780130136114
spellingShingle Marketing
Armstrong, Gary (Gary M.) author 301840
Kotler, Philip, author 301835
Brooks, John R., author 272001
MARKETING An Introduction : TEST ITEM FILE /
title MARKETING An Introduction : TEST ITEM FILE /
title_full MARKETING An Introduction : TEST ITEM FILE /
title_fullStr MARKETING An Introduction : TEST ITEM FILE /
title_full_unstemmed MARKETING An Introduction : TEST ITEM FILE /
title_short MARKETING An Introduction : TEST ITEM FILE /
title_sort marketing an introduction test item file
topic Marketing
work_keys_str_mv AT armstronggarygarymauthor301840 marketinganintroductiontestitemfile
AT kotlerphilipauthor301835 marketinganintroductiontestitemfile
AT brooksjohnrauthor272001 marketinganintroductiontestitemfile