MARKETING An Introduction : TEST ITEM FILE /
Question and answer with refer pages.
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall,
2000
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| Subjects: |
| _version_ | 1826469835668717568 |
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| author | Armstrong, Gary (Gary M.) author 301840 Kotler, Philip, author 301835 Brooks, John R., author 272001 |
| author_facet | Armstrong, Gary (Gary M.) author 301840 Kotler, Philip, author 301835 Brooks, John R., author 272001 |
| author_sort | Armstrong, Gary (Gary M.) author 301840 |
| collection | OCEAN |
| description | Question and answer with refer pages. |
| first_indexed | 2024-03-05T16:39:13Z |
| format | text |
| id | KOHA-OAI-TEST:591174 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-04-09T03:41:23Z |
| publishDate | 2000 |
| publisher | Upper Saddle River, N.J. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5911742024-03-14T06:04:40ZMARKETING An Introduction : TEST ITEM FILE / Armstrong, Gary (Gary M.) author 301840 Kotler, Philip, author 301835 Brooks, John R., author 272001 textUpper Saddle River, N.J. : Prentice Hall,2000©2000engQuestion and answer with refer pages.Chapter 1: Marketing in a Changing World: Creating Customer Value and Satisfaction -- Chapter 2: Strategic Planning and the Marketing Process -- Chapter 3: The Global Marketing Environment -- Chapter 4: Marketing Research and Information Systems -- Chapter 5: Consumer and Business Buyer Behavior -- Chapter 6: Market Segmentation, Targeting, and Positioning for Competitive Advantage -- Chapter 7: Product and Service Strategies -- Chapter 8: New-Product Development and Product Life-Cycle Strategies -- Chapter 9: Pricing Considerations and Strategies -- Chapter 10: Distribution Channels and Logistics Management -- Chapter 11: Retailing and Wholesaling -- Chapter 12: Integrated Marketing Communication: Advertising and Public Relations -- Chapter 13: Integrated Marketing Communication: Personal Selling and Sales Promotion -- Chapter 14: Direct and Online Marketing -- Chapter 15: The Global Marketplace -- Chapter 16: Marketing and Society: Social Responsibility and Marketing Ethics.Question and answer with refer pages.Mohaiminah Khayon;PSZ_JBMarketingURN:ISBN:9780130136114 |
| spellingShingle | Marketing Armstrong, Gary (Gary M.) author 301840 Kotler, Philip, author 301835 Brooks, John R., author 272001 MARKETING An Introduction : TEST ITEM FILE / |
| title | MARKETING An Introduction : TEST ITEM FILE / |
| title_full | MARKETING An Introduction : TEST ITEM FILE / |
| title_fullStr | MARKETING An Introduction : TEST ITEM FILE / |
| title_full_unstemmed | MARKETING An Introduction : TEST ITEM FILE / |
| title_short | MARKETING An Introduction : TEST ITEM FILE / |
| title_sort | marketing an introduction test item file |
| topic | Marketing |
| work_keys_str_mv | AT armstronggarygarymauthor301840 marketinganintroductiontestitemfile AT kotlerphilipauthor301835 marketinganintroductiontestitemfile AT brooksjohnrauthor272001 marketinganintroductiontestitemfile |