MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control : Test Item File /
Question and answer with refer pages.
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall,
1997
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| Subjects: |
| _version_ | 1826469840816177152 |
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| author | Kotler, Philip, author 301835 Dupree, James, author 635169 |
| author_facet | Kotler, Philip, author 301835 Dupree, James, author 635169 |
| author_sort | Kotler, Philip, author 301835 |
| collection | OCEAN |
| description | Question and answer with refer pages. |
| first_indexed | 2024-03-05T16:39:18Z |
| format | text |
| id | KOHA-OAI-TEST:591206 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:39:18Z |
| publishDate | 1997 |
| publisher | Upper Saddle River, N.J. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5912062024-02-07T04:39:15ZMARKETING MANAGEMENT Analysis, Planning, Implementation, and Control : Test Item File / Kotler, Philip, author 301835 Dupree, James, author 635169 textUpper Saddle River, N.J. : Prentice Hall,1997©1997engQuestion and answer with refer pages.Part I: Understanding Marketing Management -- Assessing Marketing's Critical Role in Organizational Performance -- Building Customer Satisfaction Through Quality, Service, and Value -- Winning Markets Through Market -- Oriented Strategic Planning -- Part II: Analyzing Marketing Opportunities -- Managing Market Information and Measuring Market Demand -- Scanning the Marketing Environment -- Analyzing Customer Markets and Buying Behavior -- Analyzing Business Markets and Business Buying Behavior -- Analyzing Industries and Competitors -- Identifying Market Segments and Selecting Target Markets -- Part III: Developing Marketing Strategies -- Differentiating and Positioning the Market Offering -- Developing New Products -- Managing Life-Cycle Strategies -- Designing Marketing Strategies for Market Leaders, Challengers, Followers, and Nichers -- Designing and Managing Global Marketing Strategies -- Part IV: Planning Marketing Programs -- Managing Product Lines, Brands, Packaging -- Managing Service Businesses and Product Support Services -- Designing Pricing Strategies and Programs -- Selecting and Managing Marketing Channels -- Managing Retailing, Wholesaling, and Market Logistics -- Designing and Managing Integrated Marketing -- Managing Advertising, Sales Promotion, and Public Relations -- Managing the Sales Force -- Managing Direct and Online Marketing -- Part V: Managing the Marketing Effort -- Organizing, Implementing, Evaluating, and Controlling Marketing Activities.Question and answer with refer pages.Mohaiminah Khayon;PSZ_JBMarketingURN:ISBN:9780132435444 |
| spellingShingle | Marketing Kotler, Philip, author 301835 Dupree, James, author 635169 MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control : Test Item File / |
| title | MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control : Test Item File / |
| title_full | MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control : Test Item File / |
| title_fullStr | MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control : Test Item File / |
| title_full_unstemmed | MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control : Test Item File / |
| title_short | MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control : Test Item File / |
| title_sort | marketing management analysis planning implementation and control test item file |
| topic | Marketing |
| work_keys_str_mv | AT kotlerphilipauthor301835 marketingmanagementanalysisplanningimplementationandcontroltestitemfile AT dupreejamesauthor635169 marketingmanagementanalysisplanningimplementationandcontroltestitemfile |