Test Item File : MARKETING RESEARCH /
Question and answer with refer pages.
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Prentice Hall
2003
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| Subjects: |
| _version_ | 1826469843215319040 |
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| author | Burns, Alvin C., author 181733 Bush, Ronald F., author 181741 |
| author_facet | Burns, Alvin C., author 181733 Bush, Ronald F., author 181741 |
| author_sort | Burns, Alvin C., author 181733 |
| collection | OCEAN |
| description | Question and answer with refer pages. |
| first_indexed | 2024-03-05T16:39:20Z |
| format | text |
| id | KOHA-OAI-TEST:591218 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:39:20Z |
| publishDate | 2003 |
| publisher | Prentice Hall |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5912182024-02-18T07:15:26ZTest Item File : MARKETING RESEARCH / Burns, Alvin C., author 181733 Bush, Ronald F., author 181741 textPrentice Hall2003Upper Saddle River, N.J. : Prentice Hall,2003©2003engQuestion and answer with refer pages.Chapter 1: An Introduction to Marketing Research -- Chapter 2: The Marketing Research Process -- Chapter 3: The Marketing Research Industry -- Chapter 4: Defining the Problem and Determining Research Objectives -- Chapter 5: Research Design -- Chapter 6: Secondary Data and Online Information Databases -- Chapter 7: Standardized Information Sources -- Chapter 8: Observation, Focus Groups, and Other Qualitative Methods -- Chapter 9: Survey Data Collection Methods -- Chapter 10: Measurement in Marketing Research -- Chapter 11: Designing Data Collection Forms -- Chapter 12: Determining the Sample Plan -- Chapter 13: Determining the Size of the Sample -- Chapter 14: Data Collection in the Field, Nonresponse Error, and Questionnaire Screening -- Chapter 15: Basic Data Analysis: Descriptive Statistics -- Chapter 16: Generalizing a Sample's Findings to Its Population and Testing Hypotheses About Percents and Means -- Chapter 17: Testing for Differences Between Two Groups or Among More Than Two Groups -- Chapter 18: Determining and Interpreting Associations Among Variables -- Chapter 19: Predictive Analysis in Marketing Research -- Chapter 20: Preparing and Presenting the Research Results.Question and answer with refer pages.Mohaiminah Khayon;PSZ_JBSPSS for WindowsMarketing researchURN:ISBN:9780131011168 |
| spellingShingle | SPSS for Windows Marketing research Burns, Alvin C., author 181733 Bush, Ronald F., author 181741 Test Item File : MARKETING RESEARCH / |
| title | Test Item File : MARKETING RESEARCH / |
| title_full | Test Item File : MARKETING RESEARCH / |
| title_fullStr | Test Item File : MARKETING RESEARCH / |
| title_full_unstemmed | Test Item File : MARKETING RESEARCH / |
| title_short | Test Item File : MARKETING RESEARCH / |
| title_sort | test item file marketing research |
| topic | SPSS for Windows Marketing research |
| work_keys_str_mv | AT burnsalvincauthor181733 testitemfilemarketingresearch AT bushronaldfauthor181741 testitemfilemarketingresearch |