PRINCIPLES OF GLOBAL MARKETING : INSTRUCTOR'S RESOURCE MANUAL WITH TEST ITEM FILE /

Thank you for adopting Principles of Global Marketing. The materials in this Instructor's Manual are designed to provide you with a full range of resources so that your classroom experience will be a success.

Bibliographic Details
Main Authors: Green, Mark C., author 344027, Keegan, Warren J., author 239905
Format:
Language:eng
Published: Upper Saddle River, N.J. : Prentice Hall, 1997