Principles of MARKETING : LEARNING GUIDE /
The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the seventh edition of Kotler's and Armstrong's Principles of Marketing. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives a...
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| Format: | text |
| Language: | eng |
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Prentice Hall
1996
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| Summary: | The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the seventh edition of Kotler's and Armstrong's Principles of Marketing. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives are to allow the student to (A) focus on the key terms and main topics of each chapter, (B) apply the concepts by analyzing brief cases in marketing, and (C) demonstrate an understanding of the material through self-testing with multiple-choice and true false questions. |
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