Principles of MARKETING : LEARNING GUIDE /
The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the seventh edition of Kotler's and Armstrong's Principles of Marketing. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives a...
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| Format: | text |
| Language: | eng |
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Prentice Hall
1996
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| Subjects: |
| _version_ | 1826469846430253056 |
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| author | Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Paczkowski, Thomas, author 634790 |
| author_facet | Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Paczkowski, Thomas, author 634790 |
| author_sort | Kotler, Philip, author 301835 |
| collection | OCEAN |
| description | The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the seventh edition of Kotler's and Armstrong's Principles of Marketing. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives are to allow the student to (A) focus on the key terms and main topics of each chapter, (B) apply the concepts by analyzing brief cases in marketing, and (C) demonstrate an understanding of the material through self-testing with multiple-choice and true false questions. |
| first_indexed | 2024-03-05T16:39:23Z |
| format | text |
| id | KOHA-OAI-TEST:591236 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-04-09T03:41:24Z |
| publishDate | 1996 |
| publisher | Prentice Hall |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5912362024-03-14T06:16:49ZPrinciples of MARKETING : LEARNING GUIDE / Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Paczkowski, Thomas, author 634790 textPrentice Hall1996Englewood Cliffs, NJ : Prentice Hall,1996©1996engThe purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the seventh edition of Kotler's and Armstrong's Principles of Marketing. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives are to allow the student to (A) focus on the key terms and main topics of each chapter, (B) apply the concepts by analyzing brief cases in marketing, and (C) demonstrate an understanding of the material through self-testing with multiple-choice and true false questions.A. Chapter Overview -- B. Chapter Objectives -- C. Lecture/Student Notes -- D. Key Terms -- E. Applying Terms and Concepts -- F. Testing Terms and Concepts -- G. Answers.The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the seventh edition of Kotler's and Armstrong's Principles of Marketing. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives are to allow the student to (A) focus on the key terms and main topics of each chapter, (B) apply the concepts by analyzing brief cases in marketing, and (C) demonstrate an understanding of the material through self-testing with multiple-choice and true false questions.Mohaiminah Khayon;PSZ_KLMarketingURN:ISBN:9780132338424URN:ISBN:0132338424 |
| spellingShingle | Marketing Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Paczkowski, Thomas, author 634790 Principles of MARKETING : LEARNING GUIDE / |
| title | Principles of MARKETING : LEARNING GUIDE / |
| title_full | Principles of MARKETING : LEARNING GUIDE / |
| title_fullStr | Principles of MARKETING : LEARNING GUIDE / |
| title_full_unstemmed | Principles of MARKETING : LEARNING GUIDE / |
| title_short | Principles of MARKETING : LEARNING GUIDE / |
| title_sort | principles of marketing learning guide |
| topic | Marketing |
| work_keys_str_mv | AT kotlerphilipauthor301835 principlesofmarketinglearningguide AT armstronggarygarymauthor301840 principlesofmarketinglearningguide AT paczkowskithomasauthor634790 principlesofmarketinglearningguide |