Principles of MARKETING : LEARNING GUIDE /
The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the seventh edition of Kotler's and Armstrong's Principles of Marketing. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives a...
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Prentice Hall
1996
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