Principles of MARKETING : LEARNING GUIDE /
The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the seventh edition of Kotler's and Armstrong's Principles of Marketing. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives a...
Main Authors: | Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Paczkowski, Thomas, author 634790 |
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Format: | text |
Language: | eng |
Published: |
Prentice Hall
1996
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Subjects: |
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