PRINCIPLES OF MARKETING : Instructor's Manual with Video Guide /
Principles of Marketing Instructor's Manual with Video Guide.
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Pearson Prentice Hall,
2006
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| Subjects: |
| _version_ | 1796762338641051648 |
|---|---|
| author | Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Masterfano, Michele K., author 635157 |
| author_facet | Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Masterfano, Michele K., author 635157 |
| author_sort | Kotler, Philip, author 301835 |
| collection | OCEAN |
| description | Principles of Marketing Instructor's Manual with Video Guide. |
| first_indexed | 2024-03-05T16:39:24Z |
| format | text |
| id | KOHA-OAI-TEST:591245 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-04-09T03:41:25Z |
| publishDate | 2006 |
| publisher | Upper Saddle River, N.J. : Pearson Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5912452024-03-14T06:36:08ZPRINCIPLES OF MARKETING : Instructor's Manual with Video Guide / Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Masterfano, Michele K., author 635157 textUpper Saddle River, N.J. : Pearson Prentice Hall,2006©2006engPrinciples of Marketing Instructor's Manual with Video Guide.Part 1: Defining Marketing and the Marketing Process -- Chapter 1: Marketing: Managing Profitable Customer Relationships -- Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part 2: Understanding the Marketplace and Consumers -- Chapter 3: The Marketing Environment -- Chapter 4: Managing Marketing Information -- Chapter 5: Consumer Markets and Consumer Buyer Behavior.... 148 Chapter 6: Business Markets and Business Buyer Behavior -- Part 3: Designing a Customer-Driven Marketing Strategy and Marketing Mix -- Chapter 7: Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers -- Chapter 8: Product, Services, and Branding Strategy -- Chapter 9: New-Product Development and Product Life-Cycle Strategies -- Chapter 10: Pricing Products: Pricing Considerations and Approaches -- Chapter 11: Pricing Products: Pricing Strategies -- Chapter 12: Marketing Channels and Supply Chain Management -- Chapter 13: Retailing and Wholesaling --Chapter 14: Integrated Marketing Communications Strategy -- Chapter 15: Advertising, Sales Promotion, and Public Relations -- Chapter 16: Personal Selling and Direct Marketing -- Part 4: Extending Marketing -- Chapter 17: Creating Competitive Advantage -- Chapter 18: Marketing in the Digital Age -- Chapter 19: The Global Marketplace -- Chapter 20: Marketing Ethics and Social Responsibility.Principles of Marketing Instructor's Manual with Video Guide.Mohaiminah Khayon;PSZ_JBMarketingURN:ISBN:9780131268838 |
| spellingShingle | Marketing Kotler, Philip, author 301835 Armstrong, Gary (Gary M.) author 301840 Masterfano, Michele K., author 635157 PRINCIPLES OF MARKETING : Instructor's Manual with Video Guide / |
| title | PRINCIPLES OF MARKETING : Instructor's Manual with Video Guide / |
| title_full | PRINCIPLES OF MARKETING : Instructor's Manual with Video Guide / |
| title_fullStr | PRINCIPLES OF MARKETING : Instructor's Manual with Video Guide / |
| title_full_unstemmed | PRINCIPLES OF MARKETING : Instructor's Manual with Video Guide / |
| title_short | PRINCIPLES OF MARKETING : Instructor's Manual with Video Guide / |
| title_sort | principles of marketing instructor s manual with video guide |
| topic | Marketing |
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