Customer Relationship Management /
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
New York : McGraw-Hill,
c200
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| Subjects: |
| _version_ | 1796762467204857856 |
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| author | Anderson, Kristin, 1962-, author 616724 Kerr, Carol, author 635460 |
| author_facet | Anderson, Kristin, 1962-, author 616724 Kerr, Carol, author 635460 |
| author_sort | Anderson, Kristin, 1962-, author 616724 |
| collection | OCEAN |
| description | All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships. |
| first_indexed | 2024-03-05T16:41:17Z |
| format | text |
| id | KOHA-OAI-TEST:591903 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:41:17Z |
| publishDate | c200 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5919032021-10-26T04:24:55ZCustomer Relationship Management / Anderson, Kristin, 1962-, author 616724 Kerr, Carol, author 635460 textNew York : McGraw-Hill,©2002c2002engAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.A. Karim Akitek:Customer relationsURN:ISBN:0071379541 |
| spellingShingle | Customer relations Anderson, Kristin, 1962-, author 616724 Kerr, Carol, author 635460 Customer Relationship Management / |
| title | Customer Relationship Management / |
| title_full | Customer Relationship Management / |
| title_fullStr | Customer Relationship Management / |
| title_full_unstemmed | Customer Relationship Management / |
| title_short | Customer Relationship Management / |
| title_sort | customer relationship management |
| topic | Customer relations |
| work_keys_str_mv | AT andersonkristin1962author616724 customerrelationshipmanagement AT kerrcarolauthor635460 customerrelationshipmanagement |