| Περίληψη: | This book is a by-product of a business school research product undertaken by entrepreneurs Godin and Conley while attending Stanford's Graduate School of Business. The authors interviewed hundreds of "executive decision-makers"including retailers, ad people, authors, politicians and professors and uncovered what they call "personal rules of thumb" used by the subjects "in navigating through business life." Examples: Ronald Reagan advises, that one must "always negotiate from a position of strength" while artist Victor Antonetti believes one should "never negotiate on a full stomach." Film producer Tom Kohler says, "If you see a person cross his arms in a meeting, proceed cautiously and focus on his doubts." Marketing director Robert Tillman warns, "Never sleep with someone who reports to you." Motorola president Jonn calculates, "A manufacturing or R & D plant should never allow its employment level to exceed one thousand people." Many of These maxims convey worthwhile wisdom, and the business novice will consider this collection a productive asset. Copyright 1987 Reed Business Information, Inc.
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