MARKETING COMMUNICATIONS MANAGEMENT : analysis, planning, implementation /
Includes bibliographical and references
| Main Author: | |
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| Format: | text |
| Language: | eng |
| Published: |
London : SAGE Publications Ltd,
2014
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| Subjects: |
| _version_ | 1826470123792236544 |
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| author | Copley, Paul, 1952- author. |
| author_facet | Copley, Paul, 1952- author. |
| author_sort | Copley, Paul, 1952- author. |
| collection | OCEAN |
| description | Includes bibliographical and references |
| first_indexed | 2024-03-05T16:43:32Z |
| format | text |
| id | KOHA-OAI-TEST:592669 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-07-04T04:45:43Z |
| publishDate | 2014 |
| publisher | London : SAGE Publications Ltd, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5926692024-06-11T07:26:37ZMARKETING COMMUNICATIONS MANAGEMENT : analysis, planning, implementation / Copley, Paul, 1952- author. textLondon : SAGE Publications Ltd,2014.©2014engIncludes bibliographical and referencesIntegrated marketing communications and its environment -- Theoretical underpinnings of marketing communications -- Buyer behaviour and relationships -- Managing the marketing communications mix -- The marketing communications industry -- Ethics and corporate social responsibility in marketing communications -- Advertising and branding -- Message creation and execution -- Traditional media: characteristics and planning -- Digital media: interaction and engagement -- Sales promotions -- Direct marketing -- Public relations -- Corporate communications -- Sponsorship -- Personal selling -- Marketing research and evaluation -- International marketing communications.Communication in marketing.MarketingCommunication in marketingMarketingURN:ISBN:9780857027870 |
| spellingShingle | Communication in marketing. Marketing Communication in marketing Marketing Copley, Paul, 1952- author. MARKETING COMMUNICATIONS MANAGEMENT : analysis, planning, implementation / |
| title | MARKETING COMMUNICATIONS MANAGEMENT : analysis, planning, implementation / |
| title_full | MARKETING COMMUNICATIONS MANAGEMENT : analysis, planning, implementation / |
| title_fullStr | MARKETING COMMUNICATIONS MANAGEMENT : analysis, planning, implementation / |
| title_full_unstemmed | MARKETING COMMUNICATIONS MANAGEMENT : analysis, planning, implementation / |
| title_short | MARKETING COMMUNICATIONS MANAGEMENT : analysis, planning, implementation / |
| title_sort | marketing communications management analysis planning implementation |
| topic | Communication in marketing. Marketing Communication in marketing Marketing |
| work_keys_str_mv | AT copleypaul1952author marketingcommunicationsmanagementanalysisplanningimplementation |