Personal Selling, Direct Marketing and Internet Marketing /
This book has been written with the purpose of covering all aspects about Personal Selling, Direct Marketing and Internet Marketing.
| Main Authors: | , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Delhi, India : College Publishing House,
2012
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| Subjects: | |
| Online Access: | http://repository.library.utm.my/id/eprint/4144 |
| _version_ | 1796762728261484544 |
|---|---|
| author | Heaton, Melita, author 652654 Bernard, Tempie, author 652653 |
| author_facet | Heaton, Melita, author 652654 Bernard, Tempie, author 652653 |
| author_sort | Heaton, Melita, author 652654 |
| collection | OCEAN |
| description | This book has been written with the purpose of covering all aspects about Personal Selling, Direct Marketing and Internet Marketing. |
| first_indexed | 2024-03-05T16:45:09Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:593225 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:45:09Z |
| publishDate | 2012 |
| publisher | Delhi, India : College Publishing House, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5932252024-01-02T01:56:03ZPersonal Selling, Direct Marketing and Internet Marketing / Heaton, Melita, author 652654 Bernard, Tempie, author 652653 software, multimedia Electronic books 631902 Delhi, India : College Publishing House,2012©2012engThis book has been written with the purpose of covering all aspects about Personal Selling, Direct Marketing and Internet Marketing.Chapter 1. Sales Force Management System -- Chapter 2. Sales Process and Continuity Sales Model -- Chapter 3. Sales Desicion Process, Marketing Collateral and Door-to-door -- Chapter 4. Shill -- Chapter 5. Direct Marketing and Direct Selling -- Chapter 6. Infomercial -- Chapter 7. Bill of Sale, Boiler Room (Business) and Direct Response Television -- Chapter 8. Mail Order and Direct Mail Fundraising -- Chapter 9. Telemarketing -- Chapter 10. Internet Marketing -- Chapter 11. Email Marketing and Display Advertising -- Chapter 12. Web Analytics -- Chapter 13. Interactive Advertising and Cost per Impression -- Chapter 14. Affiliate Marketing -- Chapter 15. Cost per Action, Contextual Advertising and Revenue Sharing -- Chapter 16. Search Engine Marketing, Paid Inclusion and Pay per Click -- Chapter 17. Search engine Optimization -- Chapter 18. Landing Page and Landing Page Optimization -- Chapter 19. Keyword Services Platform -- Chapter 20. Microsoft adCenter and Private Label Rights -- Chapter 21. Quality Score, Semantic targeting and Golden Triangle (Internet Marketing)This book has been written with the purpose of covering all aspects about Personal Selling, Direct Marketing and Internet Marketing.Direct marketingInternet marketinghttp://repository.library.utm.my/id/eprint/4144URN:ISBN:9788132312512Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Direct marketing Internet marketing Heaton, Melita, author 652654 Bernard, Tempie, author 652653 Personal Selling, Direct Marketing and Internet Marketing / |
| title | Personal Selling, Direct Marketing and Internet Marketing / |
| title_full | Personal Selling, Direct Marketing and Internet Marketing / |
| title_fullStr | Personal Selling, Direct Marketing and Internet Marketing / |
| title_full_unstemmed | Personal Selling, Direct Marketing and Internet Marketing / |
| title_short | Personal Selling, Direct Marketing and Internet Marketing / |
| title_sort | personal selling direct marketing and internet marketing |
| topic | Direct marketing Internet marketing |
| url | http://repository.library.utm.my/id/eprint/4144 |
| work_keys_str_mv | AT heatonmelitaauthor652654 personalsellingdirectmarketingandinternetmarketing AT bernardtempieauthor652653 personalsellingdirectmarketingandinternetmarketing |