Principles and Techniques of Marketing Management /
This book explains about Principles and Techniques of Marketing Management.
| Main Authors: | , |
|---|---|
| Format: | software, multimedia |
| Language: | eng |
| Published: |
Delhi, India : College Publishing House,
2012
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| Subjects: | |
| Online Access: | http://repository.library.utm.my/id/eprint/4147 |
| _version_ | 1796762732488294400 |
|---|---|
| author | Moniz, Kim. author 652669 Bishop, Trinidad, author 652668 |
| author_facet | Moniz, Kim. author 652669 Bishop, Trinidad, author 652668 |
| author_sort | Moniz, Kim. author 652669 |
| collection | OCEAN |
| description | This book explains about Principles and Techniques of Marketing Management. |
| first_indexed | 2024-03-05T16:45:13Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:593247 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:45:13Z |
| publishDate | 2012 |
| publisher | Delhi, India : College Publishing House, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5932472024-01-02T04:05:38ZPrinciples and Techniques of Marketing Management / Moniz, Kim. author 652669 Bishop, Trinidad, author 652668 software, multimedia Electronic books 631902 Delhi, India : College Publishing House,2012©2012engThis book explains about Principles and Techniques of Marketing Management.Chapter 1. Introduction to Marketing Management -- Chapter 2. Marketing Plan -- Chapter 3. Customer Relationship Management -- Chapter 4. Strategic Planning -- Chapter 5. Quantitative Marketing Research -- Chapter 6. Product Management -- Chapter 7. Promotional Activities -- Chapter 8. Enterprise Engagement -- Chapter 9. Fear, Uncertainty and Doubt & Appeal to Fear -- Chapter 10. Embrace, Extend and Extinguish & Directional Marketing -- Chapter 11. Experimental Research Design, Freebie Marketing and Geodemographic Segmentation -- Chapter 12. Trailer -- Chapter 13. Prize and Premium (Marketing) -- Chapter 14. Market Segmentation, Loss Leader and In-store Demonstration -- Chapter 15. Vendor Lock-in -- Chapter 16. Street Marketing and Third-party Technique -- Chapter 17. Seeding Trial and Unique Selling Proposition -- Chapter 18. Social Media in teh Fashion Industry -- Chapter 19. Angel Dusting, AIDA (Marketing) and Point of Sale DisplayThis book explains about Principles and Techniques of Marketing Management.MarketingManagementhttp://repository.library.utm.my/id/eprint/4147URN:ISBN:9788132312543Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Marketing Management Moniz, Kim. author 652669 Bishop, Trinidad, author 652668 Principles and Techniques of Marketing Management / |
| title | Principles and Techniques of Marketing Management / |
| title_full | Principles and Techniques of Marketing Management / |
| title_fullStr | Principles and Techniques of Marketing Management / |
| title_full_unstemmed | Principles and Techniques of Marketing Management / |
| title_short | Principles and Techniques of Marketing Management / |
| title_sort | principles and techniques of marketing management |
| topic | Marketing Management |
| url | http://repository.library.utm.my/id/eprint/4147 |
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