What makes winning brands different? : the hidden method behind the world's most successful brands /

What makes winning brands different? : the hidden method behind the world's most successful brands /

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Detalhes bibliográficos
Principais autores: 308207 Buchholz, Andreas, Wordemann, Wolfram
Formato:
Idioma:eng
Publicado em: Chichester : John Wiley, 2000
Assuntos:
Brand name products

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