Celebrity influence on the behavioural intention of gen Y amongs UTM Kolej Perdana Residents : Oppo smartphone /

Celebrity influence on the behavioural intention of gen Y amongs UTM Kolej Perdana Residents : Oppo smartphone /

Bibliographic Details
Main Authors:	Zakirah Ali, 1997-, author 636642, Rohaizat Baharun, supervisor 288704, Azman Hashim International Business School 622319
Format:	text
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2021
Subjects:	Subject

Similar Items

Student philanthropy behaviour moderated by religiosity /
by: Nurfadhilah Fauzi, 1997-, author 636484, et al.
Published: (2021)

The effect of electronic word of mouth (EWOM), perceived values and information quality on Malaysian’s first petrol e-payment service (Setel Application) /
by: Aqilah Mohammad Yamin, 1998-, author 636624, et al.
Published: (2021)

Tahap kepuasan pengguna terhadap penggunaan aplikasi ‘UTM Smart’ Di Universiti Teknologi Malaysia (UTM), Johor Bahru /
by: Nor Aziah Abdul Majid, 1997-, author 587406, et al.
Published: (2021)

Ethical awareness among utm accounting students towards intention to commit academic offence /
by: Sharmiza Ahmad 1997-, author 636506, et al.
Published: (2021)

Gamification practices in UTM accounting programme /
by: Damia Fadlyn Yusof, 1998-, author 636589, et al.
Published: (2021)

Effect of gamification on mobile fitness application engagement using goal setting theory/
by: Pg Mohd. Auza’e Pg Arshad, 1989-, author 638706, et al.
Published: (2020)

Financial management practices among young entrepreneurs in UTM /
by: Siti Aisyah Fadil, 1999-, author, et al.
Published: (2021)

Level of knowledge about e-consumers rights in online purchasing of goods among UTM students /
by: Lee, Wan Ying, 1997-, author 636869, et al.
Published: (2021)

Factors that influencing the adoption of e-wallet among undergraduate students in UTM Johor Bharu /
by: Wong, Pui Yi, 1997-, author 636693, et al.
Published: (2021)

Financial management practices among young entrepreneurs in UTM /
by: Siti Aisyah Fadil, 1998-, author 636577, et al.
Published: (2021)

The role of brand orientation in higher education sector: perception of utm undergraduates’ educational experience in UTM /
by: Batul Ali Hussin, 1996- author 636544, et al.
Published: (2021)

The behavioural intention of customers’ adoption of smartphone fitness apps /
by: Nasrun Wajihah Azharis, 1994-, author 636850, et al.
Published: (2021)

Isu dan cabaran Pusat inovasI dan Pengkomersilan (ICC) UTM dalam membantu penyelidik mengkomersilkan produk inovasi /
by: Nur Fatin Farhanah Mohammad Izham, 1997-, author 636486, et al.
Published: (2021)

The influences of smartphone advertising on students’ purchase intention/
by: Ili Ayuni Sahbudin@Sahabudin, 1998-, author 636439, et al.
Published: (2021)

Antecedents of smartphone brand commitment and switching behaviour/
by: Lim Zhi Cheng, 1996-, author 636465, et al.
Published: (2021)

Factors influencing entrepreneurial intention among UTM undergraduate students /
by: Ng, Jing Wen, 1996-, author 622436, et al.
Published: (2021)

Factors of absenteeism among accounting students in Universiti Teknologi Malaysia (UTM) /
by: Shim, Jing En, author 636968, et al.
Published: (2021)

Perceptions on the critical success factors of online teaching and learning AMONG UTM accounting students /
by: Mira Nurul Nabilah Rushaidi 1998-, author 636410, et al.
Published: (2021)

Factors influencing satisfaction level of accounting students in Azman Hashim International Business School, UTM /
by: Menaga Uthayakumar, 1994-, author 636881, et al.

Customer perceived values, skill-based habits and availability of resources towards behavioral loyalty of generation y smartphone usage/
by: Septa Akbar Aulia , 1990-, author 582800, et al.
Published: (2020)

Kertas soalan peperiksaan akhir semester 2 2021/2022 Azman Hashim International Business School
by: Universiti Teknologi Malaysia. Azman Hashim International Business School 622319
Published: (2022)

Kertas soalan peperiksaan akhir semester 2 2021/2022 Azman Hashim International Business School
by: Universiti Teknologi Malaysia. Azman Hashim International Business School 622319
Published: (2022)

Integration of knowledge and cue utilization on consumer purchase decision process towards Islamic banking in Pakistan /
by: Chaudhry Kashif Mahmood, 1984- 638819, et al.
Published: (2020)

Exploring consumers’ perception and awareness towards security of online shopping in Malaysia /
by: Guay, Han Xin, 1997-, author 636832, et al.
Published: (2021)

Factors that predict the usage intention towards video-sharing social media platform (TikTok) among Malaysian consumers /
by: Chew, Xiao Shian, 1997-, author 636833, et al.
Published: (2021)

Factors influencing plagiarism among undergraduate students in Universiti Teknologi Malaysia /
by: Ler, Shu Min, 1997-, author 636835, et al.
Published: (2021)

Core job characteristics and creativity among fashion store managers at Paradigm Mall Johor Bahru /
by: Teng, Yew Joo, 1997-, author 636886, et al.
Published: (2021)

DIgitalization of audit procedures among companies of developing countries /
by: Shahin Sarder 1997-, author 636401, et al.
Published: (2021)

Relationship between emotional intelligence and perceived stress among Azman Hashim International Business School, Universiti Teknologi Malaysia students before and during Covid-19 /
by: Nurliyana Afza Roslan, 1997-, author 636627, et al.
Published: (2021)

Green awareness and attitudes of youths’ purchase intention on green products in Malaysia /
by: Lim, Hui Ying, 1997-, author 636494, et al.
Published: (2021)

Pengetahuan berkenaan teknologi pengecaman wajah di kalangan PELAJAR Universiti Teknologi Malaysia Skudai, Johor Bharu. /
by: Nur Mariana Muhamad, 1997-, author 636498, et al.
Published: (2021)

Factors influencing customer’s brand loyalty towards zalora /
by: Anggi Ristrianti Meliniasari, 1997- author 636541, et al.
Published: (2021)

Drivers to increase recycling behavior in higher education institutions /
by: Tee, Shi Jie, 1997-, author 636776, et al.
Published: (2021)

Adoption of electronic wallet among accounting students in Universiti Teknologi Malaysia /
by: Ting, Chek Guan, 1997-, author 636837, et al.
Published: (2021)

Tahap kesedaran pelajar dan hubungannya dengan persepsi pelajar dari segi keselamatan dan kesihatan di fakulti /
by: Nur Syahira Baharon, 1997-, author 636857, et al.
Published: (2021)

Consumer perception on service innovation provided by CIMB Bank /
by: Deviya M. Gunalan, 1997-, author 636875, et al.
Published: (2021)

The intention to adopt cashless payment toward continue using it among the young generation /
by: Ng, Zhao Qing, 1997-, author 636877, et al.
Published: (2020)

Determinants of continuance intention to use the e-wallet among generation x in malaysia /
by: Chooi, Pei Shan, 1997- author 636488, et al.
Published: (2021)

A mapping of multiple intelligence (MI) and leadership styles among leaders of Chinese Society, Universiti Teknologi Malaysia/
by: Ong, Shu Fay, 1997-, author 636499, et al.
Published: (2021)

eWOM information affecting users’ behavioral intentions on social media /
by: Chua, Jun Kang, 1997-, author 636755, et al.
Published: (2021)