Consumer centric category management : how to increase profits by managing categories based on consumer needs /

Consumer centric category management : how to increase profits by managing categories based on consumer needs /

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Bibliographic Details
Main Authors: 785 ACNielsen company, Karolefski, John, Heller, Al
Format:
Language:eng
Published: New Jersey : John Wiley & Sons, 2006
Subjects:
Retail trade
Consumers' preferences

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