Consumer centric category management : how to increase profits by managing categories based on consumer needs /

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Manylion Llyfryddiaeth
Prif Awduron: 785 ACNielsen company, Karolefski, John, Heller, Al
Fformat:
Iaith:eng
Cyhoeddwyd: New Jersey : John Wiley & Sons, 2006
Pynciau: