Consumer centric category management : how to increase profits by managing categories based on consumer needs /

Consumer centric category management : how to increase profits by managing categories based on consumer needs /

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Detalhes bibliográficos
Main Authors: 785 ACNielsen company, Karolefski, John, Heller, Al
Formato:
Idioma:eng
Publicado em: New Jersey : John Wiley & Sons, 2006
Assuntos:
Retail trade
Consumers' preferences

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