Perreault, W. D., Jr., & McCarthy, E. J. (2005). BASIC MARKETING: A GLOBAL - MANAGERIAL APPROACH. Boston, Mass. : McGraw-Hill.
Chicago Style (17th ed.) CitationPerreault, William D., Jr., and E. Jerome McCarthy. BASIC MARKETING: A GLOBAL - MANAGERIAL APPROACH. Boston, Mass. : McGraw-Hill, 2005.
MLA (9th ed.) CitationPerreault, William D., Jr., and E. Jerome McCarthy. BASIC MARKETING: A GLOBAL - MANAGERIAL APPROACH. Boston, Mass. : McGraw-Hill, 2005.
Warning: These citations may not always be 100% accurate.