BASIC MARKETING: A GLOBAL - MANAGERIAL APPROACH /

BASIC MARKETING: A GLOBAL - MANAGERIAL APPROACH /

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Includes bibliographical references (p. 725-787) and indexes

書目詳細資料
Main Authors:	Perreault, William D., Jr., author 361786, McCarthy, E. Jerome (Edmund Jerome), author 278654
格式:	text
語言:	eng
出版:	Boston, Mass. : McGraw-Hill, 2005
主題:	Marketing

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