BASIC MARKETING: A GLOBAL - MANAGERIAL APPROACH /

Includes bibliographical references (p. 725-787) and indexes

Bibliographic Details
Main Authors:	Perreault, William D., Jr., author 361786, McCarthy, E. Jerome (Edmund Jerome), author 278654
Format:	text
Language:	eng
Published:	Boston, Mass. : McGraw-Hill, 2005
Subjects:	Marketing

BASIC MARKETING: A GLOBAL - MANAGERIAL APPROACH / by Perreault, William D., Jr., author 361786, McCarthy, E. Jerome (Edmund Jerome), author 278654

Published 2005

text

Published 1999