MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS /
For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. ; Harlow : Pearson Education International,
2009
|
| Subjects: |
| _version_ | 1826471041703084032 |
|---|---|
| author | Keat, Paul G., author 436419 Young, Philip K. Y., author 436424 |
| author_facet | Keat, Paul G., author 436419 Young, Philip K. Y., author 436424 |
| author_sort | Keat, Paul G., author 436419 |
| collection | OCEAN |
| description | For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. |
| first_indexed | 2024-03-05T16:57:25Z |
| format | |
| id | KOHA-OAI-TEST:597485 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:57:25Z |
| publishDate | 2009 |
| publisher | Upper Saddle River, N.J. ; Harlow : Pearson Education International, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5974852022-07-27T01:25:46ZMANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / Keat, Paul G., author 436419 Young, Philip K. Y., author 436424 Upper Saddle River, N.J. ; Harlow : Pearson Education International,2009©2009engFor upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.Includes bibliographical and indexes.1. Introduction -- 2. The firm and Its Goals -- 3. Supply and Demand -- 4. Demand Elasticity -- 5. Demand Estimation and Forecasting -- 6. The Theory and Estimation of Production -- 7. The Theory and Estimation of Cost -- 8. Pricing and Output Decisions: Perfect Competition and Monopoly -- 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly -- 10. Special Pricing Practices -- 11. Game Theory and Asymmetric Information -- 12. Capital Budgeting and Risk -- 13. The Multinational Corporation and Globalization -- 14. Government and Industry: Challenges and Opportunities for Today's Manager -- 15. Managerial Economics in ActionFor upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.Balasubramaniam Ramu;PSZJBManagerial economicsURN:ISBN:9780135070659 |
| spellingShingle | Managerial economics Keat, Paul G., author 436419 Young, Philip K. Y., author 436424 MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
| title | MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
| title_full | MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
| title_fullStr | MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
| title_full_unstemmed | MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
| title_short | MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
| title_sort | managerial economics economic tools for today s decision makers |
| topic | Managerial economics |
| work_keys_str_mv | AT keatpaulgauthor436419 managerialeconomicseconomictoolsfortodaysdecisionmakers AT youngphilipkyauthor436424 managerialeconomicseconomictoolsfortodaysdecisionmakers |