MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS /
For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
Main Authors: | , |
---|---|
Format: | |
Language: | eng |
Published: |
Upper Saddle River, N.J. ; Harlow : Pearson Education International,
2009
|
Subjects: |
_version_ | 1826471041703084032 |
---|---|
author | Keat, Paul G., author 436419 Young, Philip K. Y., author 436424 |
author_facet | Keat, Paul G., author 436419 Young, Philip K. Y., author 436424 |
author_sort | Keat, Paul G., author 436419 |
collection | OCEAN |
description | For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. |
first_indexed | 2024-03-05T16:57:25Z |
format | |
id | KOHA-OAI-TEST:597485 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T16:57:25Z |
publishDate | 2009 |
publisher | Upper Saddle River, N.J. ; Harlow : Pearson Education International, |
record_format | dspace |
spelling | KOHA-OAI-TEST:5974852022-07-27T01:25:46ZMANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / Keat, Paul G., author 436419 Young, Philip K. Y., author 436424 Upper Saddle River, N.J. ; Harlow : Pearson Education International,2009©2009engFor upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.Includes bibliographical and indexes.1. Introduction -- 2. The firm and Its Goals -- 3. Supply and Demand -- 4. Demand Elasticity -- 5. Demand Estimation and Forecasting -- 6. The Theory and Estimation of Production -- 7. The Theory and Estimation of Cost -- 8. Pricing and Output Decisions: Perfect Competition and Monopoly -- 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly -- 10. Special Pricing Practices -- 11. Game Theory and Asymmetric Information -- 12. Capital Budgeting and Risk -- 13. The Multinational Corporation and Globalization -- 14. Government and Industry: Challenges and Opportunities for Today's Manager -- 15. Managerial Economics in ActionFor upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.Balasubramaniam Ramu;PSZJBManagerial economicsURN:ISBN:9780135070659 |
spellingShingle | Managerial economics Keat, Paul G., author 436419 Young, Philip K. Y., author 436424 MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
title | MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
title_full | MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
title_fullStr | MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
title_full_unstemmed | MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
title_short | MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / |
title_sort | managerial economics economic tools for today s decision makers |
topic | Managerial economics |
work_keys_str_mv | AT keatpaulgauthor436419 managerialeconomicseconomictoolsfortodaysdecisionmakers AT youngphilipkyauthor436424 managerialeconomicseconomictoolsfortodaysdecisionmakers |