MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS /

For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

Bibliographic Details
Main Authors: Keat, Paul G., author 436419, Young, Philip K. Y., author 436424
Format:
Language:eng
Published: Upper Saddle River, N.J. ; Harlow : Pearson Education International, 2009
Subjects:
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author Keat, Paul G., author 436419
Young, Philip K. Y., author 436424
author_facet Keat, Paul G., author 436419
Young, Philip K. Y., author 436424
author_sort Keat, Paul G., author 436419
collection OCEAN
description For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
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institution Universiti Teknologi Malaysia - OCEAN
language eng
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publishDate 2009
publisher Upper Saddle River, N.J. ; Harlow : Pearson Education International,
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spelling KOHA-OAI-TEST:5974852022-07-27T01:25:46ZMANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS / Keat, Paul G., author 436419 Young, Philip K. Y., author 436424 Upper Saddle River, N.J. ; Harlow : Pearson Education International,2009©2009engFor upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.Includes bibliographical and indexes.1. Introduction -- 2. The firm and Its Goals -- 3. Supply and Demand -- 4. Demand Elasticity -- 5. Demand Estimation and Forecasting -- 6. The Theory and Estimation of Production -- 7. The Theory and Estimation of Cost -- 8. Pricing and Output Decisions: Perfect Competition and Monopoly -- 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly -- 10. Special Pricing Practices -- 11. Game Theory and Asymmetric Information -- 12. Capital Budgeting and Risk -- 13. The Multinational Corporation and Globalization -- 14. Government and Industry: Challenges and Opportunities for Today's Manager -- 15. Managerial Economics in ActionFor upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.Balasubramaniam Ramu;PSZJBManagerial economicsURN:ISBN:9780135070659
spellingShingle Managerial economics
Keat, Paul G., author 436419
Young, Philip K. Y., author 436424
MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS /
title MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS /
title_full MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS /
title_fullStr MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS /
title_full_unstemmed MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS /
title_short MANAGERIAL ECONOMICS : ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS /
title_sort managerial economics economic tools for today s decision makers
topic Managerial economics
work_keys_str_mv AT keatpaulgauthor436419 managerialeconomicseconomictoolsfortodaysdecisionmakers
AT youngphilipkyauthor436424 managerialeconomicseconomictoolsfortodaysdecisionmakers