Crafting and Executing Strategy : The Quest for Competitive Advantage : Concepts and Readings /

Crafting and Executing Strategy : The Quest for Competitive Advantage : Concepts and Readings /

The distinguishing mark of the 19th edition is its enriched and enlivened presentation of the material in each of the 12 chapters, providing an as up-to-date and engrossing discussion of the core concepts and analytical tools as you will find anywhere. There is an accompanying line-up of exciting ne...

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Bibliographic Details
Main Authors: Thompson, Arthur A., author 254421, Peteraf, Margaret A., author 530430, Gamble, John E., author 644061, Strickland, Alonzo J., author 174549
Format: text
Language:eng
Published: New York : McGraw-Hill/Irwin, 2014
Subjects:
Strategic planning
Business planning

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