GLOBAL MARKETING MANAGEMENT /
A little more than 20 years have passed since we published the first edition of this book. Over the past two decades, we have continued to receive many messages as well as user reviews on Amazon.com, among others, from instructors, students, and business executives around the world who used the prev...
| Main Authors: | , |
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| Format: | |
| Language: | eng |
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Danvers, MA : WILEY,
2020
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| Subjects: |
| _version_ | 1826471418107265024 |
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| author | Kotabe, Masaaki, author 251937 Helsen, Kristiaan, author 251940 |
| author_facet | Kotabe, Masaaki, author 251937 Helsen, Kristiaan, author 251940 |
| author_sort | Kotabe, Masaaki, author 251937 |
| collection | OCEAN |
| description | A little more than 20 years have passed since we published the first edition of this book. Over the past two decades, we have continued to receive many messages as well as user reviews on Amazon.com, among others, from instructors, students, and business executives around the world who used the previous editions of our Global Marketing Management. Their comments have been very favorable. Thanks to the increased desire in many parts of the world for access to our book in their own languages, our book has been translated into Chinese, Japanese, Portuguese, and Spanish. However, we just cannot be sitting on our laurels. As the world around us has been constantly changing, the content and context of our book also have to change to reflect the climate of the time"-- Provided by publisher |
| first_indexed | 2024-03-05T17:03:05Z |
| format | |
| id | KOHA-OAI-TEST:599387 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:03:05Z |
| publishDate | 2020 |
| publisher | Danvers, MA : WILEY, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5993872022-09-01T00:27:43ZGLOBAL MARKETING MANAGEMENT / Kotabe, Masaaki, author 251937 Helsen, Kristiaan, author 251940 Danvers, MA : WILEY,©20202020engA little more than 20 years have passed since we published the first edition of this book. Over the past two decades, we have continued to receive many messages as well as user reviews on Amazon.com, among others, from instructors, students, and business executives around the world who used the previous editions of our Global Marketing Management. Their comments have been very favorable. Thanks to the increased desire in many parts of the world for access to our book in their own languages, our book has been translated into Chinese, Japanese, Portuguese, and Spanish. However, we just cannot be sitting on our laurels. As the world around us has been constantly changing, the content and context of our book also have to change to reflect the climate of the time"-- Provided by publisherIncludes bibliographical references and indexA little more than 20 years have passed since we published the first edition of this book. Over the past two decades, we have continued to receive many messages as well as user reviews on Amazon.com, among others, from instructors, students, and business executives around the world who used the previous editions of our Global Marketing Management. Their comments have been very favorable. Thanks to the increased desire in many parts of the world for access to our book in their own languages, our book has been translated into Chinese, Japanese, Portuguese, and Spanish. However, we just cannot be sitting on our laurels. As the world around us has been constantly changing, the content and context of our book also have to change to reflect the climate of the time"-- Provided by publisherExport marketingInternational business enterprisesURN:ISBN:9781119667186URN:ISBN:9781119563112 |
| spellingShingle | Export marketing International business enterprises Kotabe, Masaaki, author 251937 Helsen, Kristiaan, author 251940 GLOBAL MARKETING MANAGEMENT / |
| title | GLOBAL MARKETING MANAGEMENT / |
| title_full | GLOBAL MARKETING MANAGEMENT / |
| title_fullStr | GLOBAL MARKETING MANAGEMENT / |
| title_full_unstemmed | GLOBAL MARKETING MANAGEMENT / |
| title_short | GLOBAL MARKETING MANAGEMENT / |
| title_sort | global marketing management |
| topic | Export marketing International business enterprises |
| work_keys_str_mv | AT kotabemasaakiauthor251937 globalmarketingmanagement AT helsenkristiaanauthor251940 globalmarketingmanagement |