GLOBAL MARKETING MANAGEMENT /
A little more than 20 years have passed since we published the first edition of this book. Over the past two decades, we have continued to receive many messages as well as user reviews on Amazon.com, among others, from instructors, students, and business executives around the world who used the prev...
Main Authors: | Kotabe, Masaaki, author 251937, Helsen, Kristiaan, author 251940 |
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Format: | |
Language: | eng |
Published: |
Danvers, MA : WILEY,
2020
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Subjects: |
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