THE STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY /
"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and...
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : Taylor & Francis Group,
2018
|
| Subjects: |
| _version_ | 1826471437787987968 |
|---|---|
| author | Nagle, Thomas T., 1951-, author 643530 Muller, Georg, author 337502 |
| author_facet | Nagle, Thomas T., 1951-, author 643530 Muller, Georg, author 337502 |
| author_sort | Nagle, Thomas T., 1951-, author 643530 |
| collection | OCEAN |
| description | "Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover. |
| first_indexed | 2024-03-05T17:03:22Z |
| format | |
| id | KOHA-OAI-TEST:599484 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:03:22Z |
| publishDate | 2018 |
| publisher | New York : Taylor & Francis Group, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5994842022-09-01T00:29:08ZTHE STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY / Nagle, Thomas T., 1951-, author 643530 Muller, Georg, author 337502 New York : Taylor & Francis Group,©20182018eng"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover.Includes bibliographical references and indexes.Chapter 1. Strategic pricing: coordinating the drivers of profitability --Chapter 2. Economic value: the guiding force of pricing strategy -- Chapter 3. Price and value communication: strategies to influence willingness-to-pay -- Chapter 4. Price structure: tactics for pricing differently across customer segments -- Chapter 5. Pricing policy: influencing customer expectations and purchase behaviors -- Chapter 6. Price level: setting prices that capture a share of the value created -- Chapter 7. Price competition: managing conflict thoughtfully -- Chapter 8. Measurement of price sensitivity: research techniques to supplement judgment -- Chapter 9. Financial analysis: analyzing costs and profits for pricing -- Chapter 10. Specialized strategies: adapting to pricing to accommodate common challenges -- Chapter 11. Creating strategic pricing capability: assembling talent, processes, and data to build competitive advantage -- Chapter 12. Ethics and the law: understanding the constraints on pricing."Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover.PricingPrice fixingMarketingURN:ISBN:9781138737501 |
| spellingShingle | Pricing Price fixing Marketing Nagle, Thomas T., 1951-, author 643530 Muller, Georg, author 337502 THE STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY / |
| title | THE STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY / |
| title_full | THE STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY / |
| title_fullStr | THE STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY / |
| title_full_unstemmed | THE STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY / |
| title_short | THE STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY / |
| title_sort | strategy and tactics of pricing a guide to growing more profitably |
| topic | Pricing Price fixing Marketing |
| work_keys_str_mv | AT naglethomast1951author643530 thestrategyandtacticsofpricingaguidetogrowingmoreprofitably AT mullergeorgauthor337502 thestrategyandtacticsofpricingaguidetogrowingmoreprofitably AT naglethomast1951author643530 strategyandtacticsofpricingaguidetogrowingmoreprofitably AT mullergeorgauthor337502 strategyandtacticsofpricingaguidetogrowingmoreprofitably |