COMPETITION, STRATEGY, AND INNOVATION : THE IMPACT OF TRENDS IN BUSINESS AND THE CONSUMER WORLD /
"Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the imp...
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| Format: | text |
| Language: | eng |
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New York, NY : Routledge,
2022
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| Subjects: |
| _version_ | 1826471533034340352 |
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| author | Śliwiński, Rafał, 1974- editor Puślecki, Łukasz, 1981- editor |
| author_facet | Śliwiński, Rafał, 1974- editor Puślecki, Łukasz, 1981- editor |
| author_sort | Śliwiński, Rafał, 1974- editor |
| collection | OCEAN |
| description | "Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business"-- |
| first_indexed | 2024-03-05T17:04:48Z |
| format | text |
| id | KOHA-OAI-TEST:599968 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:04:48Z |
| publishDate | 2022 |
| publisher | New York, NY : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5999682022-07-22T08:47:22ZCOMPETITION, STRATEGY, AND INNOVATION : THE IMPACT OF TRENDS IN BUSINESS AND THE CONSUMER WORLD / Śliwiński, Rafał, 1974- editor Puślecki, Łukasz, 1981- editor textNew York, NY : Routledge,2022.©2022eng"Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business"--Includes bibliographical and references "Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business"--Technological innovationsTechnological innovationsCompetitionStrategic planningBusiness forecastingURN:ISBN:9781032068909URN:ISBN:9781032068923 |
| spellingShingle | Technological innovations Technological innovations Competition Strategic planning Business forecasting Śliwiński, Rafał, 1974- editor Puślecki, Łukasz, 1981- editor COMPETITION, STRATEGY, AND INNOVATION : THE IMPACT OF TRENDS IN BUSINESS AND THE CONSUMER WORLD / |
| title | COMPETITION, STRATEGY, AND INNOVATION : THE IMPACT OF TRENDS IN BUSINESS AND THE CONSUMER WORLD / |
| title_full | COMPETITION, STRATEGY, AND INNOVATION : THE IMPACT OF TRENDS IN BUSINESS AND THE CONSUMER WORLD / |
| title_fullStr | COMPETITION, STRATEGY, AND INNOVATION : THE IMPACT OF TRENDS IN BUSINESS AND THE CONSUMER WORLD / |
| title_full_unstemmed | COMPETITION, STRATEGY, AND INNOVATION : THE IMPACT OF TRENDS IN BUSINESS AND THE CONSUMER WORLD / |
| title_short | COMPETITION, STRATEGY, AND INNOVATION : THE IMPACT OF TRENDS IN BUSINESS AND THE CONSUMER WORLD / |
| title_sort | competition strategy and innovation the impact of trends in business and the consumer world |
| topic | Technological innovations Technological innovations Competition Strategic planning Business forecasting |
| work_keys_str_mv | AT sliwinskirafał1974editor competitionstrategyandinnovationtheimpactoftrendsinbusinessandtheconsumerworld AT pusleckiłukasz1981editor competitionstrategyandinnovationtheimpactoftrendsinbusinessandtheconsumerworld |