STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS : AN INTEGRATED APPROACH /
Includes bibliographical and references
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
New York : Routledge,
2020
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| Subjects: |
| _version_ | 1826471577857818624 |
|---|---|
| author | Fotiadis, Thomas, author |
| author_facet | Fotiadis, Thomas, author |
| author_sort | Fotiadis, Thomas, author |
| collection | OCEAN |
| description | Includes bibliographical and references |
| first_indexed | 2024-03-05T17:05:28Z |
| format | |
| id | KOHA-OAI-TEST:600198 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:05:28Z |
| publishDate | 2020 |
| publisher | New York : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6001982022-07-26T07:43:15ZSTRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS : AN INTEGRATED APPROACH / Fotiadis, Thomas, author New York : Routledge,2020©2018engIncludes bibliographical and referencesHigh technologyHigh technology industriesURN:ISBN:9780367591113 |
| spellingShingle | High technology High technology industries Fotiadis, Thomas, author STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS : AN INTEGRATED APPROACH / |
| title | STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS : AN INTEGRATED APPROACH / |
| title_full | STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS : AN INTEGRATED APPROACH / |
| title_fullStr | STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS : AN INTEGRATED APPROACH / |
| title_full_unstemmed | STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS : AN INTEGRATED APPROACH / |
| title_short | STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS : AN INTEGRATED APPROACH / |
| title_sort | strategic marketing for high technology products an integrated approach |
| topic | High technology High technology industries |
| work_keys_str_mv | AT fotiadisthomasauthor strategicmarketingforhightechnologyproductsanintegratedapproach |