Absolute Essentials of Marketing Research /
"This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the...
| Autores principales: | , |
|---|---|
| Formato: | text |
| Lenguaje: | eng |
| Publicado: |
Abingdon, Oxon : Routledge,
2022
|
| Materias: | |
| Acceso en línea: | https://www.taylorfrancis.com/books/9781003165194 |