STRATEGIC MANAGEMENT Concepts and Cases : A COMPETITIVE ADVANTAGE APPROACH /

Forundergraduate and graduate courses in strategic management. Apractical, skills-oriented approach to strategic management Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures th...

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Bibliographic Details
Main Authors: David, Fred R., author 306712, David, Forest R., author 586012, David, Meredith E., author 647093, Pearson Education Limited (Online service)
Format: software, multimedia
Language:eng
Published: UK : Pearson Education Limited, 2023
Subjects:
Online Access:https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=7009922
Description
Summary:Forundergraduate and graduate courses in strategic management. Apractical, skills-oriented approach to strategic management Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability -- one of the reasons it is adopted at more than500 colleges and universities worldwide. Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.