STRATEGIC MANAGEMENT Concepts and Cases : A COMPETITIVE ADVANTAGE APPROACH /
Forundergraduate and graduate courses in strategic management. Apractical, skills-oriented approach to strategic management Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures th...
| Main Authors: | , , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
UK : Pearson Education Limited,
2023
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| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=7009922 |
| _version_ | 1796764628307410944 |
|---|---|
| author | David, Fred R., author 306712 David, Forest R., author 586012 David, Meredith E., author 647093 Pearson Education Limited (Online service) |
| author_facet | David, Fred R., author 306712 David, Forest R., author 586012 David, Meredith E., author 647093 Pearson Education Limited (Online service) |
| author_sort | David, Fred R., author 306712 |
| collection | OCEAN |
| description | Forundergraduate and graduate courses in strategic management. Apractical, skills-oriented approach to strategic management Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability -- one of the reasons it is adopted at more than500 colleges and universities worldwide. Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business. |
| first_indexed | 2024-03-05T17:12:44Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:602688 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:12:44Z |
| publishDate | 2023 |
| publisher | UK : Pearson Education Limited, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6026882023-02-19T03:44:15ZSTRATEGIC MANAGEMENT Concepts and Cases : A COMPETITIVE ADVANTAGE APPROACH / David, Fred R., author 306712 David, Forest R., author 586012 David, Meredith E., author 647093 Pearson Education Limited (Online service) software, multimedia Electronic books 631902 UK : Pearson Education Limited,2023engForundergraduate and graduate courses in strategic management. Apractical, skills-oriented approach to strategic management Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability -- one of the reasons it is adopted at more than500 colleges and universities worldwide. Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.Includes index.Forundergraduate and graduate courses in strategic management. Apractical, skills-oriented approach to strategic management Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability -- one of the reasons it is adopted at more than500 colleges and universities worldwide. Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.Strategic planningStrategic Planninghttps://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=7009922URN:ISBN:9781292441351Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Strategic planning Strategic Planning David, Fred R., author 306712 David, Forest R., author 586012 David, Meredith E., author 647093 Pearson Education Limited (Online service) STRATEGIC MANAGEMENT Concepts and Cases : A COMPETITIVE ADVANTAGE APPROACH / |
| title | STRATEGIC MANAGEMENT Concepts and Cases : A COMPETITIVE ADVANTAGE APPROACH / |
| title_full | STRATEGIC MANAGEMENT Concepts and Cases : A COMPETITIVE ADVANTAGE APPROACH / |
| title_fullStr | STRATEGIC MANAGEMENT Concepts and Cases : A COMPETITIVE ADVANTAGE APPROACH / |
| title_full_unstemmed | STRATEGIC MANAGEMENT Concepts and Cases : A COMPETITIVE ADVANTAGE APPROACH / |
| title_short | STRATEGIC MANAGEMENT Concepts and Cases : A COMPETITIVE ADVANTAGE APPROACH / |
| title_sort | strategic management concepts and cases a competitive advantage approach |
| topic | Strategic planning Strategic Planning |
| url | https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=7009922 |
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