BLUE OCEAN SHIFT : BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH /
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your peo...
| Main Authors: | , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
New York, NY : Hachette Books,
2017
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| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=6924802 |