Marketing 5.0 : Technology for Humanity /
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age w...
| Main Authors: | , , , |
|---|---|
| Format: | software, multimedia |
| Language: | eng |
| Published: |
Hoboken, New Jersey : John Wiley & Sons, Incorporated,
2021
|
| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=6463524 |