Go-to-market strategies for women entrepreneurs : creating and exploring success /
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneu...
| المؤلفون الرئيسيون: | , |
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| التنسيق: | software, multimedia |
| اللغة: | eng |
| منشور في: |
Bingley, UK : Emerald Publishing Limited,
2019
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.emerald.com/insight/publication/doi/10.1108/9781789732894 |
| الملخص: | This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs. |
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