Go-to-market strategies for women entrepreneurs : creating and exploring success /
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneu...
Main Authors: | , |
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Format: | software, multimedia |
Language: | eng |
Published: |
Bingley, UK : Emerald Publishing Limited,
2019
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Subjects: | |
Online Access: | https://www.emerald.com/insight/publication/doi/10.1108/9781789732894 |
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author | Crittenden, Victoria Lynn, editor 290380 Emerald Publishing Limited (Online service) issuing body 646680 |
author_facet | Crittenden, Victoria Lynn, editor 290380 Emerald Publishing Limited (Online service) issuing body 646680 |
author_sort | Crittenden, Victoria Lynn, editor 290380 |
collection | OCEAN |
description | This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs. |
first_indexed | 2024-03-05T17:15:35Z |
format | software, multimedia |
id | KOHA-OAI-TEST:603649 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T17:15:35Z |
publishDate | 2019 |
publisher | Bingley, UK : Emerald Publishing Limited, |
record_format | dspace |
spelling | KOHA-OAI-TEST:6036492023-10-25T01:12:59ZGo-to-market strategies for women entrepreneurs : creating and exploring success / Crittenden, Victoria Lynn, editor 290380 Emerald Publishing Limited (Online service) issuing body 646680 software, multimedia Electronic books 631902 Bingley, UK : Emerald Publishing Limited,2019engThis collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.Includes bibliographical references and index This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.EntrepreneurshipBusinesswomenhttps://www.emerald.com/insight/publication/doi/10.1108/9781789732894URN:ISBN:9781789732894Remote access restricted to users with a valid UTM ID via VPN. |
spellingShingle | Entrepreneurship Businesswomen Crittenden, Victoria Lynn, editor 290380 Emerald Publishing Limited (Online service) issuing body 646680 Go-to-market strategies for women entrepreneurs : creating and exploring success / |
title | Go-to-market strategies for women entrepreneurs : creating and exploring success / |
title_full | Go-to-market strategies for women entrepreneurs : creating and exploring success / |
title_fullStr | Go-to-market strategies for women entrepreneurs : creating and exploring success / |
title_full_unstemmed | Go-to-market strategies for women entrepreneurs : creating and exploring success / |
title_short | Go-to-market strategies for women entrepreneurs : creating and exploring success / |
title_sort | go to market strategies for women entrepreneurs creating and exploring success |
topic | Entrepreneurship Businesswomen |
url | https://www.emerald.com/insight/publication/doi/10.1108/9781789732894 |
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