Go-to-market strategies for women entrepreneurs : creating and exploring success /
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneu...
| Main Authors: | , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Bingley, UK : Emerald Publishing Limited,
2019
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| Subjects: | |
| Online Access: | https://www.emerald.com/insight/publication/doi/10.1108/9781789732894 |
| _version_ | 1826472245276442624 |
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| author | Crittenden, Victoria Lynn, editor 290380 Emerald Publishing Limited (Online service) issuing body 646680 |
| author_facet | Crittenden, Victoria Lynn, editor 290380 Emerald Publishing Limited (Online service) issuing body 646680 |
| author_sort | Crittenden, Victoria Lynn, editor 290380 |
| collection | OCEAN |
| description | This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs. |
| first_indexed | 2024-03-05T17:15:35Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:603649 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:15:35Z |
| publishDate | 2019 |
| publisher | Bingley, UK : Emerald Publishing Limited, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6036492023-10-25T01:12:59ZGo-to-market strategies for women entrepreneurs : creating and exploring success / Crittenden, Victoria Lynn, editor 290380 Emerald Publishing Limited (Online service) issuing body 646680 software, multimedia Electronic books 631902 Bingley, UK : Emerald Publishing Limited,2019engThis collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.Includes bibliographical references and index This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.EntrepreneurshipBusinesswomenhttps://www.emerald.com/insight/publication/doi/10.1108/9781789732894URN:ISBN:9781789732894Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Entrepreneurship Businesswomen Crittenden, Victoria Lynn, editor 290380 Emerald Publishing Limited (Online service) issuing body 646680 Go-to-market strategies for women entrepreneurs : creating and exploring success / |
| title | Go-to-market strategies for women entrepreneurs : creating and exploring success / |
| title_full | Go-to-market strategies for women entrepreneurs : creating and exploring success / |
| title_fullStr | Go-to-market strategies for women entrepreneurs : creating and exploring success / |
| title_full_unstemmed | Go-to-market strategies for women entrepreneurs : creating and exploring success / |
| title_short | Go-to-market strategies for women entrepreneurs : creating and exploring success / |
| title_sort | go to market strategies for women entrepreneurs creating and exploring success |
| topic | Entrepreneurship Businesswomen |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781789732894 |
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