Go-to-market strategies for women entrepreneurs : creating and exploring success /

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneu...

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Bibliographic Details
Main Authors: Crittenden, Victoria Lynn, editor 290380, Emerald Publishing Limited (Online service) issuing body 646680
Format: software, multimedia
Language:eng
Published: Bingley, UK : Emerald Publishing Limited, 2019
Subjects:
Online Access:https://www.emerald.com/insight/publication/doi/10.1108/9781789732894
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author Crittenden, Victoria Lynn, editor 290380
Emerald Publishing Limited (Online service) issuing body 646680
author_facet Crittenden, Victoria Lynn, editor 290380
Emerald Publishing Limited (Online service) issuing body 646680
author_sort Crittenden, Victoria Lynn, editor 290380
collection OCEAN
description This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
first_indexed 2024-03-05T17:15:35Z
format software, multimedia
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T17:15:35Z
publishDate 2019
publisher Bingley, UK : Emerald Publishing Limited,
record_format dspace
spelling KOHA-OAI-TEST:6036492023-10-25T01:12:59ZGo-to-market strategies for women entrepreneurs : creating and exploring success / Crittenden, Victoria Lynn, editor 290380 Emerald Publishing Limited (Online service) issuing body 646680 software, multimedia Electronic books 631902 Bingley, UK : Emerald Publishing Limited,2019engThis collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.Includes bibliographical references and index This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.EntrepreneurshipBusinesswomenhttps://www.emerald.com/insight/publication/doi/10.1108/9781789732894URN:ISBN:9781789732894Remote access restricted to users with a valid UTM ID via VPN.
spellingShingle Entrepreneurship
Businesswomen
Crittenden, Victoria Lynn, editor 290380
Emerald Publishing Limited (Online service) issuing body 646680
Go-to-market strategies for women entrepreneurs : creating and exploring success /
title Go-to-market strategies for women entrepreneurs : creating and exploring success /
title_full Go-to-market strategies for women entrepreneurs : creating and exploring success /
title_fullStr Go-to-market strategies for women entrepreneurs : creating and exploring success /
title_full_unstemmed Go-to-market strategies for women entrepreneurs : creating and exploring success /
title_short Go-to-market strategies for women entrepreneurs : creating and exploring success /
title_sort go to market strategies for women entrepreneurs creating and exploring success
topic Entrepreneurship
Businesswomen
url https://www.emerald.com/insight/publication/doi/10.1108/9781789732894
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