Developing Digital Marketing : Relationship Perspectives /

Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Bibliographische Detailangaben
Hauptverfasser: Thaichon, Park, editor 646970, Ratten, Vanessa, editor 629497, Emerald Publishing Limited (Online service) issuing body 646680
Format: software, multimedia
Sprache:eng
Veröffentlicht: Bingley, U.K. : Emerald Publishing Limited, 2021
Schlagworte:
Beschreibung
Zusammenfassung:Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.