Developing Digital Marketing : Relationship Perspectives /
Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
| Main Authors: | , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Bingley, U.K. : Emerald Publishing Limited,
2021
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| Subjects: |
| _version_ | 1826472307239944192 |
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| author | Thaichon, Park, editor 646970 Ratten, Vanessa, editor 629497 Emerald Publishing Limited (Online service) issuing body 646680 |
| author_facet | Thaichon, Park, editor 646970 Ratten, Vanessa, editor 629497 Emerald Publishing Limited (Online service) issuing body 646680 |
| author_sort | Thaichon, Park, editor 646970 |
| collection | OCEAN |
| description | Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms. |
| first_indexed | 2024-03-05T17:16:31Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:603968 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:16:31Z |
| publishDate | 2021 |
| publisher | Bingley, U.K. : Emerald Publishing Limited, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6039682023-10-25T07:40:17ZDeveloping Digital Marketing : Relationship Perspectives / Thaichon, Park, editor 646970 Ratten, Vanessa, editor 629497 Emerald Publishing Limited (Online service) issuing body 646680 software, multimedia Electronic books 631902 Bingley, U.K. : Emerald Publishing Limited,2021engDeveloping Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.MarketingCustomer relationship managementURN:ISBN:9781800713482Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Marketing Customer relationship management Thaichon, Park, editor 646970 Ratten, Vanessa, editor 629497 Emerald Publishing Limited (Online service) issuing body 646680 Developing Digital Marketing : Relationship Perspectives / |
| title | Developing Digital Marketing : Relationship Perspectives / |
| title_full | Developing Digital Marketing : Relationship Perspectives / |
| title_fullStr | Developing Digital Marketing : Relationship Perspectives / |
| title_full_unstemmed | Developing Digital Marketing : Relationship Perspectives / |
| title_short | Developing Digital Marketing : Relationship Perspectives / |
| title_sort | developing digital marketing relationship perspectives |
| topic | Marketing Customer relationship management |
| work_keys_str_mv | AT thaichonparkeditor646970 developingdigitalmarketingrelationshipperspectives AT rattenvanessaeditor629497 developingdigitalmarketingrelationshipperspectives AT emeraldpublishinglimitedonlineserviceissuingbody646680 developingdigitalmarketingrelationshipperspectives |