Mastering Market Analytics : Business Metrics – Practice and Application /
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
| Main Authors: | , |
|---|---|
| Format: | software, multimedia |
| Language: | eng |
| Published: |
Bingley, U.K. : Emerald Publishing Limited,
2017
|
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/publication/doi/10.1108/9781787148352 |
| _version_ | 1796764901005328384 |
|---|---|
| author | Kozielski, Robert, editor 647021 Emerald Publishing Limited (Online service) issuing body 646680 |
| author_facet | Kozielski, Robert, editor 647021 Emerald Publishing Limited (Online service) issuing body 646680 |
| author_sort | Kozielski, Robert, editor 647021 |
| collection | OCEAN |
| description | In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes. |
| first_indexed | 2024-03-05T17:16:37Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:604003 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:16:37Z |
| publishDate | 2017 |
| publisher | Bingley, U.K. : Emerald Publishing Limited, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6040032023-10-25T07:54:46ZMastering Market Analytics : Business Metrics – Practice and Application / Kozielski, Robert, editor 647021 Emerald Publishing Limited (Online service) issuing body 646680 software, multimedia Electronic books 631902 Bingley, U.K. : Emerald Publishing Limited,2017engIn Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.Includes bibliographical references and index. In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.Marketing researchhttps://www.emerald.com/insight/publication/doi/10.1108/9781787148352URN:ISBN:9781787148352Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Marketing research Kozielski, Robert, editor 647021 Emerald Publishing Limited (Online service) issuing body 646680 Mastering Market Analytics : Business Metrics – Practice and Application / |
| title | Mastering Market Analytics : Business Metrics – Practice and Application / |
| title_full | Mastering Market Analytics : Business Metrics – Practice and Application / |
| title_fullStr | Mastering Market Analytics : Business Metrics – Practice and Application / |
| title_full_unstemmed | Mastering Market Analytics : Business Metrics – Practice and Application / |
| title_short | Mastering Market Analytics : Business Metrics – Practice and Application / |
| title_sort | mastering market analytics business metrics practice and application |
| topic | Marketing research |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781787148352 |
| work_keys_str_mv | AT kozielskiroberteditor647021 masteringmarketanalyticsbusinessmetricspracticeandapplication AT emeraldpublishinglimitedonlineserviceissuingbody646680 masteringmarketanalyticsbusinessmetricspracticeandapplication |