IMPACTS OF INTRINSIC MOTIVATIONAL FACTORS AND ATTITUDE ON HALAL FOOD PURCHASE INTENTION, WITH THE COUNTRY OF ORIGIN AS THE MODERATOR IN PAKISTAN /

IMPACTS OF INTRINSIC MOTIVATIONAL FACTORS AND ATTITUDE ON HALAL FOOD PURCHASE INTENTION, WITH THE COUNTRY OF ORIGIN AS THE MODERATOR IN PAKISTAN /

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Bibliographic Details
Main Authors: Sumera Syed, 1977-, author, Fauziah Sh. Ahmad, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2022
Subjects:
Consumer behavior
Halal food industry
Marketing research

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