| Izvleček: | This book in the age and methods data: from with social body of underlying data analytics. Sales and and Segmentation, and performance analysis of the industry. It provides a deep knowledge in social data analytics by comprehensively classifying the current state of research, by describing in-depth techniques and methods, and by highlighting future research directions. Lecturers will find a wealth of material to choose from for a variety of courses, ranging from undergraduate courses in data science to graduate courses in data analytics.
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