Sales Marketing and PR in Service Industry /
"This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing pl...
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| Format: | text |
| Language: | eng |
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New York, NY : 3G Editorial LLC,
2023
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| Summary: | "This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its service is of utmost importance for any organization." -- |
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