Sales Marketing and PR in Service Industry /

"This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing pl...

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Main Author: 3G E-Learning, author 652446
Format: text
Language:eng
Published: New York, NY : 3G Editorial LLC, 2023
Subjects:
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author 3G E-Learning, author 652446
author_facet 3G E-Learning, author 652446
author_sort 3G E-Learning, author 652446
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description "This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its service is of utmost importance for any organization." --
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spelling KOHA-OAI-TEST:6080812024-01-09T02:56:48ZSales Marketing and PR in Service Industry / 3G E-Learning, author 652446 textNew York, NY : 3G Editorial LLC,2023©2023eng"This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its service is of utmost importance for any organization." --Includes bibliographical references and index.Chapter 1 Introduction to Marketing Management 1 -- Chapter 2 Managing Marketing Channels 67 -- Chapter 3 Marketing Communications 133 -- Chapter 4 Sales Management and Personal Selling 175 -- Chapter 5 Salesmanship Recruitment, Selection, and Sales Training 227 -- Chapter 6 Marketing Segmentation, Targeting, and Positioning 291 -- Chapter 7 Public Relations 337 --Chapter 8 Social Media for Public Relations and Customer Relation 395"This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its service is of utmost importance for any organization." --Sales managementPublic relationsService industriesURN:ISBN:9781984679857
spellingShingle Sales management
Public relations
Service industries
3G E-Learning, author 652446
Sales Marketing and PR in Service Industry /
title Sales Marketing and PR in Service Industry /
title_full Sales Marketing and PR in Service Industry /
title_fullStr Sales Marketing and PR in Service Industry /
title_full_unstemmed Sales Marketing and PR in Service Industry /
title_short Sales Marketing and PR in Service Industry /
title_sort sales marketing and pr in service industry
topic Sales management
Public relations
Service industries
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