Sales Marketing and PR in Service Industry /
"This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing pl...
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| Format: | text |
| Language: | eng |
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New York, NY : 3G Editorial LLC,
2023
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| _version_ | 1826472870335741952 |
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| author | 3G E-Learning, author 652446 |
| author_facet | 3G E-Learning, author 652446 |
| author_sort | 3G E-Learning, author 652446 |
| collection | OCEAN |
| description | "This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its service is of utmost importance for any organization." -- |
| first_indexed | 2024-03-05T17:24:44Z |
| format | text |
| id | KOHA-OAI-TEST:608081 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:24:44Z |
| publishDate | 2023 |
| publisher | New York, NY : 3G Editorial LLC, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6080812024-01-09T02:56:48ZSales Marketing and PR in Service Industry / 3G E-Learning, author 652446 textNew York, NY : 3G Editorial LLC,2023©2023eng"This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its service is of utmost importance for any organization." --Includes bibliographical references and index.Chapter 1 Introduction to Marketing Management 1 -- Chapter 2 Managing Marketing Channels 67 -- Chapter 3 Marketing Communications 133 -- Chapter 4 Sales Management and Personal Selling 175 -- Chapter 5 Salesmanship Recruitment, Selection, and Sales Training 227 -- Chapter 6 Marketing Segmentation, Targeting, and Positioning 291 -- Chapter 7 Public Relations 337 --Chapter 8 Social Media for Public Relations and Customer Relation 395"This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its service is of utmost importance for any organization." --Sales managementPublic relationsService industriesURN:ISBN:9781984679857 |
| spellingShingle | Sales management Public relations Service industries 3G E-Learning, author 652446 Sales Marketing and PR in Service Industry / |
| title | Sales Marketing and PR in Service Industry / |
| title_full | Sales Marketing and PR in Service Industry / |
| title_fullStr | Sales Marketing and PR in Service Industry / |
| title_full_unstemmed | Sales Marketing and PR in Service Industry / |
| title_short | Sales Marketing and PR in Service Industry / |
| title_sort | sales marketing and pr in service industry |
| topic | Sales management Public relations Service industries |
| work_keys_str_mv | AT 3gelearningauthor652446 salesmarketingandprinserviceindustry |