FOSTERING CONSUMER GREEN BUYING INTENTION TOWARDS RESIDENTIAL HOMES WITH GREEN LIVING CONCEPT THROUGH MARKETING ACTIVITIES /

FOSTERING CONSUMER GREEN BUYING INTENTION TOWARDS RESIDENTIAL HOMES WITH GREEN LIVING CONCEPT THROUGH MARKETING ACTIVITIES /

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Detalles Bibliográficos
Autores principales: Rames Sivadasan, 1971-, author, Farzana Quoquab Habib, supervisor 602990, Rohaida Basiruddin, supervisor 508421, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Formato: text
Lenguaje:eng
Publicado: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2021
Materias:
Consumer behavior
Green marketing

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