FOSTERING CONSUMER GREEN BUYING INTENTION TOWARDS RESIDENTIAL HOMES WITH GREEN LIVING CONCEPT THROUGH MARKETING ACTIVITIES /

FOSTERING CONSUMER GREEN BUYING INTENTION TOWARDS RESIDENTIAL HOMES WITH GREEN LIVING CONCEPT THROUGH MARKETING ACTIVITIES /

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Bibliografski detalji
Glavni autori: Rames Sivadasan, 1971-, author, Farzana Quoquab Habib, supervisor 602990, Rohaida Basiruddin, supervisor 508421, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Jezik:eng
Izdano: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2021
Teme:
Consumer behavior
Green marketing

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