FOSTERING CONSUMER GREEN BUYING INTENTION TOWARDS RESIDENTIAL HOMES WITH GREEN LIVING CONCEPT THROUGH MARKETING ACTIVITIES /

FOSTERING CONSUMER GREEN BUYING INTENTION TOWARDS RESIDENTIAL HOMES WITH GREEN LIVING CONCEPT THROUGH MARKETING ACTIVITIES /

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Bibliografische gegevens
Hoofdauteurs: Rames Sivadasan, 1971-, author, Farzana Quoquab Habib, supervisor 602990, Rohaida Basiruddin, supervisor 508421, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Formaat: text
Taal:eng
Gepubliceerd in: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2021
Onderwerpen:
Consumer behavior
Green marketing

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